Advertising

6 Unique Approaches to Branded Video Content

When you’re watching a piece of branded content, there’s a reason most of them end with a blue-chip logo. Producing…

Little by Little: Rayka Zehtabchi on Pushing Brands to be Bold in Their Work

Perspective-Shifting Projects With Pereira O’Dell’s Chief Creative Officer Rob Lambrechts

Avoiding Trends and Defining Freedom With T Brand Studio’s ECD Vida Cornelious

Creating Change through a Moldy Sandwich With DAVID Miami’s Creative Director Fernando Pellizzaro

Josh Hillman Interview

TCO London’s Senior Producer Josh Hillman on Producing Under Pressure

Noel Cottrell

No Bad Briefs: VMLY&R’s CCO Noel Cottrell on His Campaign for Coca-Cola

Ultimately, any great creative is a servant to the idea. Egos disappear, collaboration happens, and the work becomes the main…

Margaret Johnson | Herstory

GS&P’s CCO Margaret Johnson: One Project That Helped Define Her Career

The Story’s The Solution: Taking Branded Content Further

If there’s one thing every filmmaker needs more of, it’s time. More time to craft the scene, more time to…

5 Ads That Speak to Product Without Showcasing It

When it comes to content, general agency wisdom says that in order for a commercial to be effective, the product has…