Advertising Archives - Page 2 of 3

In Advertising

Little by Little: Rayka Zehtabchi on Pushing Brands to be Bold in Their Work

13 Mins Read

For many filmmakers, commercial work and cinematic work do not mix. On one hand, you have a format where you have complete control over the final product. On the other hand, you have the opposite. But, during our conversation with Director Rayka Zehtabchi, she pointed out there might be a brighter future for filmmakers with

In Advertising

Perspective-Shifting Projects With Pereira O’Dell’s Chief Creative Officer Rob Lambrechts

14 Mins Read

Sometimes pivotal career moments teach us something about our craft, and sometimes they teach us something about ourselves. That’s exactly what Rob Lambrechts discovered when he wrote Intel’s short film, “What Lives Inside” in 2015. “The whole experience made me realize, maybe the issue is not with the industry, maybe the issue is with me,”

In Advertising

Avoiding Trends and Defining Freedom With T Brand Studio’s ECD Vida Cornelious

15 Mins Read

How do you package concepts like freedom, patriotism, inclusivity, and war into one neat package? For most agency creatives, it may seem like an insurmountable task, a brief you’d rather not see come across your desk. But, for Vida Cornelious, the answer was simple: Be authentic. “The industry may tell us to chase a trend

In Advertising

Creating Change through a Moldy Sandwich With DAVID Miami’s Creative Director Fernando Pellizzaro

11 Mins Read

When you ask a Creative Director at DAVID to talk about important projects, it doesn’t narrow down the conversation much. It’s really all they do. The agency has been on a winning streak since they started nearly ten years ago, and Fernando Pellizzaro is one of the creatives responsible for some of their most iconic

In Advertising

TCO London’s Senior Producer Josh Hillman on Producing Under Pressure

11 Mins Read

Josh Hillman is the perfect person to tell you about negotiating with real estate agents. Or, how to keep chocolate at a constant 15 degrees celsius. Or how to keep cameras from scratching the floor. In other words, he’s a producer—a very good one at that. He’s currently the senior producer at TCO London, a

In Advertising

No Bad Briefs: VMLY&R’s CCO Noel Cottrell on His Campaign for Coca-Cola

12 Mins Read

Ultimately, any great creative is a servant to the idea. Egos disappear, collaboration happens, and the work becomes the main focus. But, this mindset also creates some obstacles, too—particularly when it means you have to produce 1,000 songs for Coca-Cola, at any cost. There are only a few people in the world who’ve faced this very specific problem and Noel Cottrell is one of them.

In Advertising

GS&P’s CCO Margaret Johnson: One Project That Helped Define Her Career

11 Mins Read

Margaret Johnson’s credentials speak for themselves. As the Chief Creative Officer at Goodby Silverstein & Partners, she’s been redefining the ad industry for more than 21 years. Ad Age named her Executive of the Year in 2018, and over the years she has been named one of the industry’s top chief creative officers by Forbes,

In Advertising

The Story’s The Solution: Taking Branded Content Further

7 Mins Read

If there’s one thing every filmmaker needs more of, it’s time. More time to craft the scene, more time to shape the story. But a longer run time can also mean more challenges. Which is what filmmaker and branded content veteran Dan DiFelice discovered after being tapped to direct a new spot for Volvo titled, appropriately, Long Distance.

“There’s no hiding behind half-realized characters when you’re shooting longer form pieces,” says Dan.

In Advertising

5 Ads That Speak to Product Without Showcasing It

5 Mins Read

When it comes to content, general agency wisdom says that in order for a commercial to be effective, the product has to be shown within the first three seconds. They think this way because dozens of studies about the science of marketing have trained them to. They believe that if you haven’t blatantly connected the consumer to

In Advertising

5 Ads That Use Visual Effects to Tell Unforgettable Stories

6 Mins Read

More than mere flourishes or eye candy, visual effects have become an essential part of our moviegoing histories. The space battles in Star Wars. Bullet time in The Matrix. These weren’t just milestones for the industry; they were unforgettable moments in our lives. There’s a reason we call these effects special. Over the years and as the cost of pulling them