Ultimately, any great creative is a servant to the idea. Egos disappear, collaboration happens, and the work becomes the main focus. But, this mindset also creates some obstacles, too—particularly when it means you have to produce 1,000 songs for Coca-Cola, at any cost. There are only a few people in the world who’ve faced this very specific problem and Noel Cottrell is one of them.
If there’s one thing every filmmaker needs more of, it’s time. More time to craft the scene, more time to shape the story. But a longer run time can also mean more challenges. Which is what filmmaker and branded content veteran Dan DiFelice discovered after being tapped to direct a new spot for Volvo titled, appropriately, Long Distance.
“There’s no hiding behind half-realized characters when you’re shooting longer form pieces,” says Dan.