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Advertising

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Rogue Films’ latest commercial for Virgin Fibre, “Delivering Awesome,” is a breakneck joyride through a fiber optic cable, featuring a mash-up of every character and character type you can imagine. Cowboys. Superheroes. Dandies. Dames. Rather than relying entirely on computer graphics to create this beautiful, surrealistic spot, director Sam Brown did things the old-fashioned way:
If you’re like most people, the term “socially conscious ads” makes your eyes glaze over. That’s because so many of them are boring, cloying, exhaustingly sincere. They mean well. But meaning well isn’t enough when you’re trying to get across an important message. You have to use the old-fashioned tools of Madison Avenue: startling concepts,
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