Ultimately, any great creative is a servant to the idea. Egos disappear, collaboration happens, and the work becomes the main focus. But, this mindset also creates some obstacles, too—particularly when it means you have to produce 1,000 songs for Coca-Cola, at any cost. There are only a few people in the world who’ve faced this very specific problem and Noel Cottrell is one of them.
Art, in its purest form, isn’t born from chasing metrics. It’s born from a deeply personal place of reflection and introspection—from being honest about your point of view and the way you see the world. It’s important to know that in today’s oversaturated media-landscape, consumers are constantly being fed an algorithm of ads, and they’re smart enough to sniff out the bullshit.
In this episode of our Behind The Work series, D.P. / Colorist, John Carrington, speaks on the importance of staying creatively invested in every project—even the seemingly uninteresting ones.
On this episode of Behind the Work, Director, and founder of Neighborhood Film Company, Ricky Staub, breaks down how he used a short film as his proof of concept to create his first-ever feature film. Read to learn the steps Ricky took to make his work stand out.
Behind the Work is a series by Filmsupply that brings you lessons from leading creatives where they share essential techniques they bring to their work. All shot from their own homes or studios, Behind the Work brings you an entirely new set of skill sets that you can put into practice to grow in your craft. In the second episode of Behind the Work, we sat down with Golriz Lucina, Co-Founder and Head of Creative at SoulPancake — the creative agency behind series like Kid President, Science of Happiness and more.
If you’re reading this, chances are you’re one of the millions of people around the world who’s spending more time than usual inside. Luckily for editors, our work is generally not dependent on a specific location. If we have a computer and our brain, then we can work. But, that isn’t to say remote work is easy.
Creativity can’t exist without tension. There needs to be a problem, and a solution. A question, and an answer. An obstacle, and a breakthrough. And no one understands this tension better than filmmakers. We spend so much of our time in the middle of it, trying to generate the ‘aha’ moment so we can nail a pitch, rough cut, or, if we’re lucky, a final film.
