For the London stop of the After Dark Tour 2025, NikeRunning created a high-impact Instagram reel that captured the pulse of nighttime running, community, and culture.
To shape the visual identity of the piece, the brand used 10 hand-selected clips from Filmsupply. Each clip was handpicked to reflect NikeRunning’s bold energy.
But the footage had to deliver.
The campaign was built for global reach, and every frame needed to meet the highest quality standard. Nike’s creative team turned to Filmsupply for cinematic visuals that matched the energy and emotion of running in the dead of night.
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From powerful, fast-paced shots to moments that captured the raw intensity of the event, the visuals told a story that felt both epic and electrifying.
Key pieces of footage were recolored to align with Nike’s signature brand colors. This ensured that every frame stayed true to the brand’s dynamic identity.
To support this transformation, the footage had to be at an exceptionally high resolution, capable of holding up under such detailed adjustments.
Filmsupply’s content team built the collection for moments like this. Every curated clip is created by top-tier filmmakers who understand how to craft visual stories with emotional weight. These aren’t placeholders. They’re real scenes, captured with care, ready to elevate brand campaigns at any scale.
Nike’s After Dark Tour is a movement—one that champions women runners and creates space for connection, motivation, and celebration. The creative team needed visuals that aligned with that mission. Filmsupply made it possible with footage that felt personal, elevated, and visually iconic.
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When a brand like Nike creates for a global stage, it chooses partners who can meet the moment. Filmsupply provided the visuals, and Nike made the moment. Together, they delivered something unforgettable.
Footage Licensed for NikeRunning’s After Dark Tour 2025
Browse the handpicked footage used to mirror the energy, pace, and visual excellence that defines the NikeRunning brand.
